Our Story
ABOUT LAXLAND
A legacy of luxury and timeless hospitality since 1952
Our Story
A legacy of luxury and timeless hospitality since 1952
Founded in 1952 by the visionary hotelier Alexander Lax, Laxland began as a small boutique inn on the shores of Lake Geneva. Over seven decades, it has grown into one of the world's most celebrated luxury hotel brands, with properties in over 30 countries.
Our philosophy is simple: every guest deserves an extraordinary experience. From the moment you step through our doors, you are enveloped in an atmosphere of refined elegance, where every detail has been thoughtfully curated to exceed your expectations.
Today, Laxland continues to set the standard for luxury hospitality, blending timeless traditions with contemporary innovation to create unforgettable moments for discerning travelers around the globe.
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Meet the visionaries behind Laxland
Chief Executive Officer - Third generation of the Lax family, leading Laxland's global expansion.
Chief Operating Officer - Overseeing daily operations across all Laxland properties worldwide.
Executive Chef - Three Michelin stars, crafting unforgettable culinary experiences for our guests.
Wellness Director - Pioneering holistic wellness programs that blend ancient wisdom with modern science.
The principles that guide everything we do
We pursue the highest standards in every aspect of our service, from room preparation to guest interactions.
Our team is driven by a genuine passion for hospitality and creating memorable experiences for every guest.
We are committed to environmental responsibility, implementing green practices across all our properties.
